My Role
Product Strategy
User Research
User Experience
Tools
Sketch
InVision
Timeline
Jan. 2020 - Mar. 2020
01
Background
02
Research
03
Personas
04
Customer Journey Map
05
Low-fi Prototype
Welcome page:
1. user can sign in / register / continue as guest
2. for sign in, I made it entirely inside of the app rather than opening a new webpage. There are two choices as IKEA defined: join IKEA & Join IKEA family
Home page:
1. see the nearest IKEA store
2. if you are in store, you can click "currently in store" to see the floor plan. You can also see your current location in store if you want to get to certain department
3. redesign the homepage, fix the logic:
to better showcase new products, IKEA services and idea book
Shop page:
1. declutter the product categories
2. redesign the products' overview page, users can filter / sort products, see the rating, and product labels
3. redesign the product info page. Add online availability. Users can choose add to cart for online shopping or add to list for instore shopping plan
Idea List:
1. Create list for:
-pre-organize your rooms in your mind
-instore purchase plan
2. you can also move the products from shopping list to shopping cart
Profile:
1. users can add IKEA card to apple/google wallet
2. get customer support
06
Hi-fi Interfaces
![Neeeu [random ui 2] - white Copy 2.png](https://static.wixstatic.com/media/bf4c26_33f7f33810ba448d96f0d9a6806de7d2~mv2.png/v1/fill/w_973,h_941,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/Neeeu%20%5Brandom%20ui%202%5D%20-%20white%20Copy%202.png)